This is reportedly the most Apple has ever spent in doing R& ..
  • During the same quarter Microsoft and Google spent 13.4% and 15.7% of their revenue respectively on R&D.
  • “We want to improve the user experience and differentiate our products and services in the marketplace.

In the last couple of years, there have been more than a few murmurs of discontent – even from the hardcore fans – that Apple doesn’t do a lot of ‘new’ things with the iPhone.

However, it looks like now Apple has ramped up its efforts when it comes to research & development (R&D). According to a CNBC report, the Cupertino-based tech giant spent $4.2 billion on R&D during the third quarter of 2019. This is reportedly the most Apple has ever spent in doing R&D in a single quarter.

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The report further goes on to explain that when compared to other tech giants – mainly Google and Microsoft – Apple has spent relatively less on R&D. For instance, during the same quarter Microsoft and Google spent 13.4% and 15.7% of their revenue respectively on R&D. For Apple, this number stood at 7.9%.

Apple CFO Luca Maestri shed some light on the increase in R&D spending during the recent earnings call. Maestri told investors that, “We want to improve the user experience and differentiate our products and services in the marketplace.

So, we will continue to do that.” He also added that, “There are some types of investments, of course, that are very strategic for us and they will have long-term implications.” Apple CEO Tim Cook had also spoken about the “fantastic products” the company is reportedly working on.

If rumours are to be believed then the R&D spends will truly show – only as far iPhone is concerned – in 2020. The 2019 iPhones that are expected to be launched in September look like good upgrades but it’s the 2020 iPhone that looks like the scene stealer. Better cameras, 5G technology, improved displays are some of the features that are expected in the 2020 iPhones. As for the 2019 iPhones, it remains to be seen whether Apple shuts down the murmurs of discontent or whether they grow louder.

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